Local searches are so prevalent that 97% of people searching for a business find it using Google. With the help of our local SEO services, we put your business on the map. Literally. Local search engine optimization means your website is listed, ranks in search engines and is easily found by Google.
ZUMO selects high volume keywords that match local search view and meet your business goals. This allows you to strategically design your SEO campaign for the best possible ROI.
ZUMO helps you consider and work on the 200+ optimization factors to fly away from your local competition.
Thanks to our unique process, we can link unlimited hyper-targeted links with Google approved metrics from new referring domains to any landing page on your website.
Whether it's finding a local restaurant for a quick lunch, locating a local plumbing supply, or finding the nearest gas station, people of all ages have learned to get along with Google because it helps you find everything.
So it's no surprise that local SEO has also become more important than ever. Many local businesses rely on Local SEO for the majority of their customers. Achieving a top ranking for relevant keywords in your region is therefore extremely important.
And that's where ZUMO comes in. We can optimize your website so that you appear at the top of Google for keywords that are relevant to your business and thus get an endless influx of new leads.
As a small business, it's not enough to do purely conventional search engine optimization. You need to localize it to target markets and customers with local needs. As one of the leading SEO agencies in the industry, we offer a comprehensive set of services that will help your website generate more sales and higher conversions.
Local search engine optimization is a marketing strategy aimed at making your business known to local customers, increasing its online presence and boosting sales. With the help of local SEO campaigns, your business can rank higher in search engines for relevant keywords, online maps, and listings.
Unlike many other marketing methods, such as paid advertising on social media or websites, local search engine optimization allows you to target those users who are looking for a specific product or solution you offer. This greatly increases the likelihood that someone will come to your website.
Although the basic goal is the same, a comprehensive local SEO strategy is a highly effective marketing method that is quite different from other methods.
According to Google, local search queries account for up to 46% of all Google searches. These are search terms that include a physical location such as "bakery in Zurich" or specific terms such as "bakery near me".
Rather than just focusing on ranking for broader terms like "how do I find a lawyer," local searches are about words entered by people with immediate purchase intent, like "family lawyer in Zurich."
Search engines have adapted to also display locally optimized results to provide searchers with relevant information while giving businesses more opportunities to present their contact information and reviews.
An important part of local search is the so-called Local SERPs (Search Engine Results Pages), which use the "local pack" or "3-pack" system to display the three most relevant local businesses for each search query.
Getting a spot in the "3-pack" for your local search terms gives you a huge advantage over the competition because it provides all the relevant information about your business: what you do, how people can contact you, your hours, and even your rating according to customer reviews.
However, in order to even have a chance to show up in a "3-pack", you must have a Google My Business account, which is another integral part of local SEO.
Google My Business acts as your business profile, which Google uses to show your business in search results. For this reason, it is a crucial part of your search engine optimization, which should be considered by your SEO agency.
Nowadays, Google and co. are the number 1 place to go for everything that engages people. A majority of people search for service providers and goods online. So if you want to benefit from this, you should waste no time and start asap with a professional SEO.
There's a reason why the demand for good local SEO services has skyrocketed: More and more businesses are realizing the unique advantage in getting their website where your potential customers are looking for it.
Once a person decides to go online and type in a search query for a local business, they are usually already aware that they have a "problem" that needs to be solved, and that they are looking for a trusted local business to help them with it.
Local SEO serves as a foundation to increase your visibility in this important segment of your target audience.
Local SEO strategies, such as building business directories, help make your business more visible across the web. People can find you not only on Google, but also in various business directories, resulting in you getting more traffic.
With local search engine optimization, you can target local customers who are ready to buy, rather than broad groups of online users who may not qualify as customers because of their location or other factors.
Also, it is important to perform On Site SEO as part of local SEO. The better the "user experience" on your site, the greater the chance that a potential customer will become a customer.
Local SEO gives you better visibility on Google Maps as well as the potential to appear among the "3-pack" of top results in your niche. This not only means a lot more traffic to your website, but also a boost to your reputation and authority status with Google.
More than half of all online traffic takes place on mobile devices, so this is also changing user habits. When users search online for a local business, they are likely to do so on their phone via Google Maps or Google Search Engine.
In both scenarios, an experienced local SEO marketing company like ZUMO can help you get your business in front of these people and provide them with all the information they need to make a purchase.
Not so long ago, local keywords were considered unimportant and had no real priority in the SEO world. Low search volumes compared to broader search terms made local keywords seem worthless.
However, since Google took the first steps to optimize local search in 2003, local SEO has been on the rise as the best way to generate leads for businesses that are not nationally or internationally focused.
Today, if you run a law firm, a doctor's office, a restaurant, or offer local services like plumbing or other repairs, chances are very high that the initial contact between your business and your customers will be via Google.
Even if someone learns about your business through an acquaintance, there is a very high likelihood that they will look up your business online before making a decision. 71% of people first check the location of a business online before visiting it. Therefore, it is imperative that public information about your business is listed on multiple sites, up-to-date and accurate.
At ZUMO, our SEO specialists will develop a customized SEO strategy based on the needs of your business.
As a local business, it makes sense to consider available strategies for attracting new leads so that their ROI is as good as possible. Fortunately, these days there are a variety of proven methods to grow your business's online presence.
Some companies rely on PPC campaigns for this, where you pay for every click on your website. Other companies pursue organic strategies like SEO, which take more time but offer a better ROI in the long run.
So which strategy suits your business?
The obvious advantage of PPC (Pay-Per-Click) campaigns is that they can - at least in theory - attract new customers from day one. Once the campaign is set up (correctly), it is possible that within a few hours the first potential customers will click on your website.
However, making these campaigns profitable is a challenge, especially in the beginning. Local keywords are usually very competitive, so you will probably have to pay relatively much per click. This can quickly drive up costs, especially since your campaigns will likely need to be optimized before you can even turn a profit.
On the other hand, with SEO (including a local search strategy) we have a much more organic process, which means no immediate "bought" leads after a few days.
However, once your SEO campaign is professionally set up and properly managed, you will climb the ladder of SERP`s until eventually landing on the first page, even in the top 3 (3-pack) depending on your efforts, where your site is now getting new leads month after month.
Since these results are organic, your site now has much more credibility and trust than sites that are suggested through PPC campaigns.
At ZUMO, we can help you develop a proven SEO strategy that will gradually increase your organic presence on Google and ensure that your position will persist through future Google algorithm updates.
Google My Business is essential to the effectiveness of your local SEO strategy. Essentially, Google My Business is a business profile you create on Google that provides information about what your business is about, how to reach you, and other details that may be relevant to your customers.
At ZUMO, we consider Google My Business to be a foundation in any local SEO strategy and have a comprehensive approach to setting up Google My Business for our clients.
The profile must include accurate and up-to-date information about your business. Details such as your location(s), contact information, and hours of operation help Google ensure that important business data remains consistent throughout the web. Images are another important part of the Google My Business setup, as this allows potential customers to see what your business looks like, how to spot it, and who works there. And of course, you can add relevant keywords to your listing and use geotagging techniques to verify your locations and make your business more trustworthy to both Google and potential customers. These are just a few of the points involved in setting it up.
Despite some differences between local SEO and other types of SEO, one thing remains the same: backlinks. These still play an extremely important role, as they are used by Google to determine the value of a website.
Since local SEO is about a specific location, your backlink strategy should also be to not only point to your website with relevant anchor text, but also come from pages that are potentially seen by your local audience.
In local SEO, a backlink from a relevant local blog or website can often have a greater impact than a link from a highly authoritative source like Forbes, but not from your industry.
Another useful tool to increase your website's link power for local SEO is to build directory listings of your business that include all the important information such as your location, contact details and the name of your business.
Local SEO is a very effective marketing strategy for small businesses, but only if done properly and professionally. At ZUMO, we will help you develop and implement such a strategy so that you can achieve your goals and really take off in the online world.
Did you know that 92% of search engine users find what they are looking for on the first page?
Specifically, this means that if you are not visible on the first page of results, there is almost no chance that your business will be found by relevant leads.
Furthermore, if you rank for relevant local keywords, you will notice an increase in traffic to your website. There, you can give people "directions" to visit your business in person, while boosting your online sales and bookings.
The more visible you become in local search, the more people will leave you reviews, which in turn gives your business credibility and helps you stand out even in the most competitive markets.
Our SEO experts at ZUMO not only improve your online presence and increase your traffic, but can also help you build a funnel that directs visitors to your physical store if you don't want to or can't sell your products and services online.
At ZUMO, everyone is an MVP. We pride ourselves on hiring and retaining top SEO talent by providing an environment where employees can thrive. Every member of the ZUMO team is experienced and knowledgeable about SEO strategies. So you only work with people who know how to make your SEO campaign a success.
The first results after 45 days or faster. There is no need to wait months for ROI, thanks to our experienced team we achieve results faster than any other agency you know. Want to bet?
Achieve a positive ROI with ZUMO's data-centric SEO strategy. Whether you are an SME or a listed company, every franc counts. Our only measure of success is your ROI - if you don't earn, we don't succeed!
Founding a startup with limited capital? No problem! Want to test our process before increasing your budget? Sounds good to us. At ZUMO, all campaigns are structured for seamless scalability.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
