/ SEO for E-Commerce

ZUMO E-Commerce SEO for your online store

Maximize your e-commerce profits with good positions on Google - customers intuitively trust online retailers with high search engine rankings. Boost your results and overtake your competition with our SEO marketing for your e-commerce online store.

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The Right Keywords

We intuitively select keywords that are appropriate in terms of commerciality, volume and competition to drive qualified traffic to your online business or website. This is important because you only want keywords that will drive targeted traffic to your website while allowing you to rank quickly.

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Optimized product pages

At ZUMO SEO, we rank high quality product pages based on more than 200 optimization factors to outrank and outperform your competition. As you can imagine, competition can be fierce for some keywords. Therefore, it is absolutely crucial to take advantage of every available advantage, thus maximizing the results of your e-commerce SEO strategy.

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Consistent link building

With our super ZUMO SEO mix of technology and people, we can build an unlimited number of targeted links with Google-verified metrics from new referring domains to any page you want on your website. Without relevant and quality backlinks, it's almost impossible to rank for the highly competitive keywords in your niche. That's why we make sure your e-commerce store builds a strong link profile to outrank the competition

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/ ZUMO SEO for E-Commerce

Together we achieve your SEO goals

With the advent of platforms like Shopify, Magento, WooCommerce, and BigCommerce, the need for e-commerce SEO experts has exploded. ZUMO SEO is one of the top e-commerce SEO companies meeting this demand. With our long experience with SEO for e-commerce websites, we have the expertise to properly optimize and rank your website in top positions.

It all starts with a free SEO consultation. First, we take the time to understand your business. We get to know you and your brand inside and out. Who are your customers? What makes them tick? How do they land on your pages and what happens when they do? Do they stick around and buy your products? Or do they abandon their shopping cart too often? We get to the bottom of your most difficult challenges and take full responsibility for your website's vision. At ZUMO SEO, we develop customized strategies that deliver results.

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/ Things to know about SEO for e-commerce

SEO for e-commerce at a glance

Why do e-commerce companies need SEO?

SEO is one of the most - if not the most - effective way to drive traffic to your e-commerce website. With the help of an experienced e-commerce SEO agency, you will be able to generate significantly more sales online.

Optimized content offers numerous benefits for different industries, but is especially important for e-commerce businesses.

A successful SEO campaign will help you attract qualified leads. It helps you reach customers who are actively searching for your product, which translates directly into increased revenue and sales for your business. When you optimize your website with the keywords your potential customers use when searching for your product, they are easier to find.

SEO optimization is like having a huge, eye-catching billboard in the middle of a busy shopping street pointing shoppers in the direction of your store.

The right content with the right keywords is crucial to the success of any e-commerce store. In today's world, SEO strategies are more effective than all other marketing strategies combined. The importance of optimized content is not a new concept. In fact, SEO has become the industry standard for online stores. Companies that do not optimize have no chance of staying ahead of the game.

Advantages of E-Commerce SEO

Our e-commerce SEO strategies bring numerous benefits to various businesses. Here are just some of the best benefits you can expect.

Connecting you with the right buyers

Without an effective SEO campaign, your potential customers will never know that your business exists. They may be ready to buy your products, but without proper optimization, they won't be able to find you in the first place. With search engine optimization for e-commerce stores, we make sure that potential customers find their way to you.

Maximizing online visibility

The goal of any e-commerce SEO campaign is to improve the online visibility of your store in popular search engines. At ZUMO SEO, we focus on maximizing your visibility in search results so you can attract more customers and increase your sales.

We arm you to fight against your competitors

Your competitors will beat you in search results if you don't have an SEO strategy. No matter how beautiful your website looks or how functional it is, a competitor targeting the right keywords will always outrank you. With such fierce competition in the industry, you need nothing but a professional e-commerce SEO agency to help you compete. At ZUMO SEO, we develop customized SEO strategies that equip you with the resources you need to dominate the top of the search engine results pages (SERPs).

Long-term success through e-commerce SEO

E-commerce SEO doesn't deliver results overnight. However, it does deliver results over time and provides a source of consistent revenue for your business.

Unlike traditional marketing (e.g. PPC advertising), where you need to constantly invest in campaigns to drive sales, the results of SEO campaigns are continuous. It's an ongoing process that helps your business grow over time. Good search engine optimization will help you achieve your long-term business goals, whether it's growing your team and business or achieving a rapid increase in sales.

SEO has an average close rate of nearly 15 percent, which means that 15 percent of all potential leads eventually convert. While this percentage may not seem like much, it's huge in comparison: traditional marketing has a close rate of only 1.7 percent. So, you can enable your business to stop depending on paid marketing in the long run, while increasing your conversion rates, profits, and ROI with e-commerce SEO.

There are many reasons why e-commerce businesses turn to digital marketing, and the long-term impact of a solid SEO campaign is undeniably at the top of that list.

Thematic keyword research for e-commerce

Keyword research is one of the most important factors of any e-commerce SEO campaign.

At ZUMO SEO, we have a systematic approach to keyword research analysis that kicks off our e-commerce SEO campaign. After we start analyzing relevant keywords that aim to generate net new traffic, we determine keyword topics for each URL in our campaign. We use semantically linked keyword topics for specific URLs that will generate more traffic and convert visitors into customers.

Our next step is to identify relevant long-tail keywords and link them to the URLs. This method of SEO optimization for e-commerce websites not only helps your business rank better in search results, but also helps identify the keywords and words with the right level of competition that we have a chance of ranking well for throughout the campaign.

Content creation and optimization for e-commerce

Content marketing goes hand in hand with an effective SEO strategy. After all, any content used as part of your marketing efforts should be the best SEO optimized. As an award-winning e-commerce SEO company, ZUMO SEO provides its clients with content that not only ranks well, but also gets read and shared.

When it comes to creating web content, any smart ecommerce SEO company knows that there are several important factors to consider:

  • The keywords you need to target
  • The specific URL for each keyword family
  • The quality of the content
  • The requirements to achieve competitive parity
  • Content to support the primary keyword strategy

Google is better than ever at identifying filler or plagiarized content. At ZUMO SEO, our team of experts helps our clients develop original topics and create valuable content that is interesting and engaging for readers.

Technical SEO for E-Commerce

At ZUMO SEO, we never let a software tool do the SEO audits. Instead, our team of e-commerce SEO experts takes the time to research and understand your business so we can find a way to improve your current organic traffic situation.

We begin our audits with a thorough review of your content and look for any existing issues. We also examine the overall structure of your website and look for technical SEO issues. After going through our list of 200+ factors for on-site optimization and gathering all the necessary information, our team will present the exact steps of our personalized e-commerce SEO strategy for your business.

E-commerce - Internal linking

The good thing about SEO for e-commerce websites is that some of the processes involved in setting up your website happen naturally.

For example, due to the extensive navigation framework of a typical ecommerce website, there are already many internal links connecting the main pages of your website.

However, to achieve the greatest SEO benefits in ecommerce, you need to make a conscious effort to link from your high authority pages to your key product and category pages.

If you have a popular blog post that generates a lot of backlinks, you need to maximize the potential of that page. You can do this by linking to relevant product pages on your website, passing on some of that authority and increasing their SEO ranking potential.

/ Dominate the SERPs

Your advantages with SEO for e-commerce from ZUMO

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Teamwork

At ZUMO, everyone is an MVP. We pride ourselves on hiring and retaining top SEO talent by providing an environment where employees can thrive. Every member of the ZUMO team is experienced and knowledgeable about SEO strategies. So you only work with people who know how to make your SEO campaign a success.

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Specialized in data

Smart data for smart people. Every SEO campaign with ZUMO is based on hard data collected, sorted and analyzed by SEO experts. No guessing games but goal-oriented, effective work.

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Focus on ROI

Achieve a positive ROI with ZUMO's data-centric SEO strategy. Whether you are an SME or a listed company, every franc counts. Our only measure of success is your ROI - if you don't earn, we don't succeed!

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Understanding and transparency

Transparency is our priority. Trust in ZUMO SEO strategies is based on training each client to better understand the SEO process and campaign. We'll explain our strategy to you step by step so that you understand why we do things the way we do them... Do you have a question about technical jargon or about a specific point in our strategy? There is no question that we cannot or do not want to answer...

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/ Contact us

Are you ready to dominate the first page on Google?

Our team of SEO experts is ready to help you. Discover your SEO potential in a free initial consultation!

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ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.