Search engines value well-structured and high-quality websites and reward them with better rankings. At ZUMO, we therefore place particular emphasis on maximizing the efficiency and quality of your website and giving you a clear competitive advantage.
Success in organic search depends on search engines being able to find, read and rank your website content. Any obstruction to this process can have a significant negative impact on your website's visibility in search results.
Once all the obstacles on your website, webshop, CMS or server have been identified, ZUMO shows you how to remove them effectively.
ZUMO then determines a priority order in which the identified obstacles should be resolved. Both the influence of each obstacle on organic performance and the effort required to eliminate it are made clear.
Most internet users recognize the importance of search engine optimization (SEO), but the fact that over 200 constantly evolving factors go into the ranking of any website often leads to confusion.
Over the years, the infamous search engine algorithms have evolved and changed. Some ranking factors have become obsolete, while others have been added. This explains why it is relatively difficult to keep track of what is currently working and what is not.
The good news is that there are certain optimization factors that have proven to be consistent over time. A solid foundation, such as a well-structured and high-quality platform, remains a fundamental requirement for SEO success.
While some agencies rush straight into off-page SEO and link building, too little attention is often paid to on-page SEO. If this important process is not carried out correctly, it can have a serious impact on the further success of the SEO campaign.
In addition, communication and interface problems between SEO agencies and software developers often occur. That's why we at ZUMO have our own in-house development team that can take on these tasks and thus create a solid basis for your SEO campaign.
Search engine optimization is the process of optimizing various factors related to your website, platform or online store. This includes optimizations on your site as well as externally (off-page) to increase organic search engine traffic.
On-page SEO includes optimization measures that can be carried out directly on a website itself. These include the optimization of meta data, titles, headings, content, structures and internal links.
On-page SEO improves both the findability and relevance of important information for search engines, as well as increasing the user-friendliness for your website visitors, which leads to longer dwell times, higher satisfaction and a better conversion rate.
This depends on various factors. On the search terms (keywords) under which you want to achieve a good ranking, on the difficulty of these keywords (number of competitors competing for the same keywords) and on the overall performance of your website or online store. Of course, the position of your website under certain keywords at the start of the SEO campaign is also crucial. For competitive keywords, the first results are usually visible after the first 3 months, and the first top rankings can be expected after a year.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
