SEO is essential for any business, but especially for smaller businesses that rely on their presence on Google. As a small business, it can be difficult to compete with larger companies and their in-house SEO experts and huge marketing budgets. ZUMO delivers SEO designed for SMEs and uses advanced technical SEO strategies to achieve organic search results within your budget so you can stand up to the competition.
ZUMO selects high volume keywords that align with search intent and meet your business goals. This allows you to strategically design your SEO campaign for the best possible ROI.
ZUMO helps you to consider and work on the 200+ optimization factors so that you fly away from your competition. Unlike most other SEO agencies, we have our specialists in-house, so you have only one point of contact.
ZUMO then prioritizes the order in which each disruptor should be addressed by illustrating the degree of impact each disruptor has on organic performance and the level of effort required to address the disruptor.
Potential customers want to find your website. With every search query, they enter the keywords that relate to the services, products and information you have to offer. With our SEO for SMEs, we optimize these keywords and ensure that your website appears when it is in demand.
At ZUMO, we take care of the SEO of large and small businesses every day, in every location and in every industry imaginable.
Whether you're a small eCommerce business or a local business, it's about getting found by people searching for your product, service or information to increase your sales online. However, with increasing SEO competition in almost all industries, it is becoming increasingly difficult to achieve top rankings for the most sought-after keywords.
When it comes to SEO for SMEs, solid practices and perseverance are all you need to compete even with large companies. That's why we at ZUMO have developed innovative search engine marketing for SMEs that is guaranteed to deliver results.
Competing with large companies on Google is a tough battle. Their websites have often been around for decades and are often driven by in-house SEO experts with inexhaustible marketing budgets.
At ZUMO, we can help you gain the upper hand in even the most competitive markets thanks to our innovative SME SEO strategies.
First, we take the time to conduct thorough keyword research, analyzing your market and looking for the best opportunities that offer the greatest potential for success. We look at a number of factors, including traffic, competition levels and target audience match, to ensure that the keywords you use will be used by your potential customers.
Our SEO gurus will then determine a strategy tailored to your business and budget to maximize your website for search engines and achieve a top ranking in your niche.
No matter how crowded your market seems, thanks to our experience coupled with a thorough analysis, it is possible to target a top ranking for your website even under the most competitive keywords. Last but not least, we use the latest technology to develop a backlink strategy that will give your site the boost it needs to catapult it to the first page of Google.
SEO for SMBs can differ significantly from SEO for larger companies, as these companies need to maximize time and effort to achieve the greatest possible ROI.
For this reason, at ZUMO we take the time to understand who your online customer really is and look for intent indicators that will help us choose which keyword themes to use.
Only once it is clear who your online target audience is can informed decisions be made about what types of keywords will be most effective for your site. There are indeed many keywords that have a high search volume, but experience shows that these keywords are often used by people who have no real interest in buying.
For this reason, before we start implementing an SEO strategy, we first sit down and get to know your potential online customers. We also conduct our own research and use our previous experience to find out how the target audience behaves on Google.
This thorough approach helps us to find out who the person on the other side of the screen is and what they are most likely searching for. It also gives us insight into the different types of searches. While some are purely informational, others are direct purchase intentions.
Once we have a good understanding of who your target audience is, we can use this information to select keyword topics that will be used by your potential customers.
SMEs often have a strong local focus, which means that the vast majority of their target group is based in one city or a larger urban area.
So if you have a local target group, you should also focus your SEO strategy on local keywords.
Many inexperienced businesses dismiss local keywords due to their comparatively low search volume, thinking that it's better to use broader terms that are likely to drive more traffic. The problem with this approach is that while the broader terms may lead to more traffic, they are not relevant to your business at all, especially if you offer local services.
For example, if someone searches for "family law", this may seem like a good fit for a law firm, but the chances are very low that someone will become a client of a local law firm, as this search could come from anywhere in Switzerland, Germany or Austria and is used purely for information purposes.
On the other hand, if you target hyper-specific search terms such as "family law near me" or "family law in Zurich", you make your services visible to people looking for a specific solution in a specific location and the chances of gaining a new client increase enormously.
The added value of advertising on Facebook and Google seems simple: the ability to quickly and easily show certain ads to certain groups of people who belong to the potential target group.
However, paid acquisition has more to offer than meets the eye.
Here are the 5 biggest strengths of digital ads when it comes to marketing your SME:
Visibility: paid search takes up a lot of space at the top of Google results pages. With two to four ads on desktop and one to three ads on mobile, it's almost impossible to miss the Google ad. Even if you specifically scroll past them.
Targeting: PPC offers a targeted method of reaching potential customers. Ads can be optimized based on target keywords, time, date, geography, language, device and demographics of previous visitors.
Speed: Google Ads can be created in minutes and customized daily. There is no faster way to make your business visible in search than through pay-per-click ads.
Marketing intelligence: Since the last Safesearch update, Google has hidden huge amounts of keyword data from organic search traffic. One of the advantages of PPC is that there is no such restriction.
A/B Testing: With Google AdWords, small businesses can easily test ads, landing pages and call-to-action buttons to determine which strategies work best and deliver the highest ROI.
Just below these ads are Google's "natural" organic search results, which are determined by an ever-changing algorithm that aims to provide searchers with the best possible result for their query. Organic search was first discovered as a marketing channel almost 20 years ago, when marketers realized that Google's algorithm and the sheer reach of the search engine presented a viable opportunity for businesses to drive quality traffic to their website.
Here are the top 5 benefits of SEO for SME websites:
Credibility: Ranking well in organic search leads to perceived credibility with the audience searching for your services.In fact, a recent study showed that 85% of all clicks on Google are not on paid ads, but on their organic, non-paid competitors below.Why? Because organic results convey credibility and ads are ads.
Cost-effective: On average, the cost per click (CPC) for organic traffic is significantly lower than for paid traffic, because instead of paying for every single visitor to your website (as is the case with ads), organic visits are free once the website has been optimized.
Better ROI: Organic traffic offers a significantly higher ROI than PPC and any other form of paid media. For SMEs using a sales process, tools such as Call Rail's call tracking and Google Analytics goal tracking can help track ROI effectively.
Sustainability: Unlike paid traffic, organic traffic doesn't go away once you stop paying for it. Therefore, investing in an SEO campaign for SMEs is a long-term endeavor that will help sustain a business in good times and bad.
Competitive advantage: How long does SEO take for an SME? Between 4 and 6 months for a local business that wants to achieve good Google rankings.However, once a website has firmly established itself in the organic results, it will be difficult for competitors to overtake it. This in turn can be seen as a strategic advantage and is the reason why SEO should be given more priority.
SEO differs from most other marketing approaches as it is more difficult to predict exact results or even calculate the exact return on investment that can be expected from different campaigns.
For this reason, many business owners are reluctant to hire an SEO agency, as they usually opt for "simpler" marketing approaches without knowing exactly what results they expect. However, without SEO, it is much more difficult, if not impossible, to build an online presence. Paid advertising can be effective, but it takes time for campaigns to become profitable. This in turn means that they require significant upfront investment. In reality, SEO can actually be measured in terms of a tangible return on investment, especially if you work with an experienced SEO company like ZUMO that helps you set realistic goals and track your progress.
Monitoring your website traffic and identifying which keywords are generating the most traffic will help you understand exactly how much more "attention" you are getting from SEO. This increase in traffic can be directly compared to other marketing strategies.
In addition to the increase in traffic, the behavior of your visitors from organic search on your website can also be analyzed (e.g. pages visited, bounce rate, click-through rate, etc.)
Since SEO has a cumulative effect, traffic will increase over time, which in turn has a positive effect on ROI.
So although it may take a few months to start seeing results with SEO, you will find that once you are ranking well for relevant keywords, SEO will be one of your most profitable strategies.
Finally, it's worth mentioning that good SEO results will also increase your brand awareness, make your business more trustworthy online and give you the chance to venture into new markets online without much effort.
Smart data for smart people. Every SEO campaign with ZUMO is based on hard data collected, sorted and analyzed by SEO experts. No guessing games but goal-oriented, effective work.
At ZUMO, everyone is an MVP. We pride ourselves on hiring and retaining top SEO talent by providing an environment where employees can thrive. Every member of the ZUMO team is experienced and knowledgeable about SEO strategies. So you only work with people who know how to make your SEO campaign a success.
Founding a startup with limited capital? No problem! Want to test our process before increasing your budget? Sounds good to us. At ZUMO, all campaigns are structured for seamless scalability.
At ZUMO, we see ourselves as your in-house SEO team, without the need for you to hire an in-house SEO team. We work as an extension of your team in collaboration, focused on your ideas, goals and marketing initiatives. From our side, you get valuable SEO insights from a team of SEO experts who are dedicated to overcoming any challenges to help you achieve your goals.
SEO for SMEs is crucial as it enables small and medium-sized enterprises to become more visible online. With a targeted SEO strategy, SMEs can reach their target group more effectively and hold their own against larger competitors with more budget.
For SMEs, we at ZUMO SEO also recommend implementing local strategies in order to be present in regional search results. In addition, a thorough and accurate keyword analysis, high-quality content creation, technical SEO analysis & optimization as well as off-page SEO remain extremely important in order to keep up with SEO strategies for large companies.
ZUMO SEO offers SEO services specially tailored to the needs of SMEs. This includes customized & local SEO strategies that are best suited to the client's budget. At ZUMO we follow the philosophy that no company is too small for us. Furthermore, we do not see ourselves as an external agency, but rather as part of your company. This helps us to understand your company and to help you achieve long-term success.
Through sustainable SEO strategies, we help SMEs to achieve long-term online visibility. This leads to a continuous increase in organic traffic, better positioning in search results and ultimately a stronger market position, which is crucial for long-term success. To achieve this, it is essential for us to get to know and understand your company, your products and services and your customers.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
