Technical SEO is concerned with optimizing the infrastructure of your website to ensure that search engines can crawl and index it easily. At ZUMO, we place particular emphasis on identifying and removing technical hurdles to lay the foundation for your SEO success.
Technical SEO is crucial to ensuring that search engines can efficiently crawl and index your website or online store. Any technical barrier can significantly affect the findability of your content and therefore negatively impact your position in the search results for certain search queries.
After a comprehensive analysis, we identify technical problems on your website, your CMS or your server. ZUMO shows you how these can be effectively eliminated to optimize the performance of your site.
ZUMO prioritizes the identified technical issues based on their impact on SEO performance and the required remediation effort. This ensures that the most urgent and impactful issues are resolved first.
A stable technical foundation is essential for sustainable SEO success. Without a technically sound website or online store, even the best content and comprehensive backlink strategies are ineffective. At ZUMO, we understand the importance of a strong technical foundation and ensure that your website complies with current standards and best practices. In this way, we create the conditions for SEO measures to take full effect.
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Close collaboration between development and SEO teams is crucial to seamlessly integrate technical and content SEO aspects. At ZUMO, our developers and SEO specialists work hand in hand to identify and remove technical hurdles. This synergy allows us to develop customized solutions that meet both technical requirements and SEO goals, providing a solid foundation for long-term success in organic search results.
Search engine optimization is the process of optimizing various factors related to your website, platform or online store. This includes optimizations on your site as well as externally (off-page) to increase organic search engine traffic.
Technical SEO is an area of search engine optimization (SEO) that focuses on optimizing the technical infrastructure of a website/online store so that it can be found, understood and indexed efficiently by search engines such as Google.
The aim of technical SEO is to ensure that search engines can easily access all pages of the website, crawl them and process the content. This includes measures such as improving loading speed, optimizing mobile usability, ensuring a clean and structured URL structure, implementing structured data (schema markup), troubleshooting crawling issues, setting up an effective internal linking structure and ensuring that the website is secure.
It is important because technical SEO forms the basis for successful search engine optimization and therefore also has an influence on other SEO work such as on-page SEO & off-page SEO.
The time it takes to achieve a good ranking varies depending on several factors. These include the keywords for which you are aiming for a high ranking, their competitive intensity (how many competitors are also targeting these keywords), and the general performance of your website or online store. Another decisive factor is the position of your website for the relevant keywords at the start of the SEO campaign. For highly competitive keywords, the first results are typically visible after around 3 months, and the first top rankings can be expected after around a year.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
