Google Ads as an optimal complement to SEO. Advertising with Google Ads, formerly called AdWords, is one of the most effective ways to generate traffic for your website within a short time. With 93% market share in Europe, Google is "the place to be" to reach your target audience.
In the shortest possible time we bring the right target group with purchase intentions to your website.
We increase the visibility of your company using various Google Ads channels. Search campaigns, display campaigns, shopping campaigns, video campaigns, app campaigns.
We increase your conversions and therefore your sales. The focus here is on ROI.
To implement a good advertising strategy with Google Ads, we must first define the goals to be achieved. These goals must be realistic, measurable and achievable.
Once we have defined the goals, we start planning the advertising campaigns on the channels available to us.
The next step is to open an account with Google Ads and create the campaigns. Each campaign is closely tracked and analyzed to optimize them and improve the important indicators such as CTR, conversion rate and CPC. In order to achieve the highest possible efficiency and understand how to best reach the right target groups, A/B testing is increasingly used in the first month.
No, a minimum budget is not required. Google Ads is accessible to businesses of any size with any budget. However, a larger budget will help you quickly gain more traffic and visibility.
Google Ads works according to the PPC principle. PPC means "Pay per click" and means that you only pay when someone clicks on your ad. This makes Google Ads a highly effective advertising channel.
We can limit and control your budget in different ways. First of all, in the bids for the ads, we specify the cost that you pay for each click. However, we can also manage the budgets of each campaign and limit the costs so that they do not exceed a certain amount.
Using various analysis tools such as Google's Keyword Planner or Ahrefs, we create a keyword analysis for your company so that you become visible to relevant users online.
Dank den “Conversion Tracking-Tags” welche auf Ihre Webseite integriert werden, wissen wir genau wieviele und welche Art von Conversions auf Ihrer Webseite erreicht wurden.
We reach new users who don't know your brand yet.
Thanks to the right choice of keywords, we open access to niches that are important for your product but have not been reached so far.
As a perfect complement to any SEO campaign, we achieve results in the shortest possible time with Google Ads.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
