ZUMO considers 200+ optimization factors and delivers them in a turnkey format for easy implementation, creating internal buy-in.
Thanks to our unique process, we can link unlimited hyper-targeted links with Google approved metrics from new referring domains to any landing page on your website
Avoid backward movement on SERP`2 and heavy traffic drops by taking advantage of our comprehensive migration and redesign processes. PRO TIP: Don't waste time and get in touch ASAP!
Your content isn't doing you much good at #50! Our scalable process helps you ideate, optimize and publish content to increase your traffic and sales.
There is no one-size-fits-all solution for business success. Whether it's a marketing agency, an IT company or a construction company, what works for one business is not a guaranteed success for another. With SEO, this is no different.
Search engine optimization for large companies (also called enterprise SEO) is about helping a large company rank higher in search engine results. Since these often have many and strong competitors, enterprise SEO requires a strategy that is tailored to the company and is much more robust than the strategy for smaller companies.
Enterprise search engine optimization (SEO) differs from organic SEO in three basic ways:
Now, when a company invests in an organic SEO strategy, it tries to rank highly on search engine results pages (SERPs) for a few relevant keywords. For example, a jewelry store in Zurich might focus on ranking high for the search query "wedding rings Zurich".
Enterprise SEO takes a broader approach here, specifying which products or product categories and keywords should be optimized to rank highly.
Beispielsweise könnte eine grosse Unternehmenswebseite für jedes ihrer Produkte in fünf verschiedenen Städten ein Top-Ranking erzielen wollen. Weiter ist es möglich, dass jedes Produkt je nach Zielpublikum in den Rankings erscheinen soll. In diesem Falle ist eine sehr detaillierte und vertiefte Keyword Strategie unumgänglich und könnte mittels Keyword-Matrix erstellt werden.
Bei der Suchmaschinenoptimierung für Grossunternehmen wird nicht nur mit einem umfassenderen Ansatz zur Keyword-Optimierung gearbeitet, sondern auch im Bezug auf deren Methoden.
Wo sich organische und lokale SEO-Strategien hauptsächlich auf Backlinks, On-Page-Keyword-Optimierung und Business Listings konzentrieren, werden bei Enterprise SEO unzählige weitere Instrumente und Taktiken anwenden, um die Sichtbarkeit zu verbessern. Hier ein paar Beispiele:
Suchmaschinen-Algorithmen und SEO-Anforderungen entwickeln sich ständig weiter. Grosse Unternehmen und Konzerne müssen sich ständig anpassen, wenn sie sich von der Konkurrenz abheben und die gewünschten Ergebnisse erzielen wollen, da andere grosse Akteure in ihrer Branche wahrscheinlich selbst in fortschrittliche SEO-Strategien investieren.
Aus diesem Grund beinhaltet Enterprise SEO ununterbrochene Forschung, Experimente und Entwicklung, während andere Formen der SEO einen weniger intensiven Ansatz verfolgen.
This is about finding an SEO agency that understands enterprise SEO, and also cares about your future success.
Our approach to creating successful Enterprise SEO partnerships is clear and simple: we adapt and evolve with you.
Search engine optimization is constantly changing. We like to compare SEO to surfing.If you don't adapt to the waves and fluctuations, you'll fall off the board and go under. Therefore, over time, we have learned to deal with changes and fluctuations and move with them to move forward. This ability to adapt on the fly is one of the key reasons our clients choose to work with us. For larger companies and corporations, agility and flexibility are critical to success.
Our enterprise SEO services are the right choice for you if...
At ZUMO, we never rely on guesswork. Instead, we pull together a wealth of performance data and market research results when creating our scientific SEO strategies.
This data and research includes:
Once we have gathered all the important and relevant information, we begin sorting and evaluating these findings to rank goals and priorities.
Since ZUMO prioritizes ROI (Return on Investment) above all other Key Performance Indicators (KPIs), we view all data through this lens and always look for the most profitable opportunities first. Once the SEO strategy is defined, however, we don't stop collecting and analyzing data. On the contrary, this process continues throughout the duration of our SEO partnership in order to always have the big picture in view and to be able to react appropriately to data.
Among other things, we collect the following high-value data:
We work in full transparency with our clients. If we have access to data, so do you!
Da wir Entscheidungen während Ihrer SEO Kampagne ausschliesslich aufgrund von ausgewerteten Daten treffen, bietet Ihnen die Zusammenarbeit mit ZUMO folgende Vorteile:
True enterprise SEO experts know that keyword research is the most significant aspect of any SEO strategy.
Since large enterprises usually seek to dominate highly competitive markets, intensive and thorough keyword research is a must. This means taking into account all relevant factors, such as:
At ZUMO SEO, we look beyond the horizon of keyword value by meticulously sifting through potential terms and phrases to find the needles in the haystack. This thorough approach to SEO keyword research for businesses allows us to:
So the value of comprehensive keyword research for large enterprises is clear.
On average, enterprise SEO costs between CHF 11,500 and CHF 21,500 per month, and without proper keyword research, part of that investment is sure to go to waste.. This is because the effectiveness of an enterprise SEO strategy depends less on the amount invested and more on the quality of the measures proposed.
In summary: It's not enough to pour money into enterprise SEO to get the results you want. It depends on the sophistication of the strategies used.
ZUMO SEO's innovative approach to keyword research sets us apart from other SEO firms. When conducting keyword research for our clients, we perform a series of unique steps to ensure that your budget is well spent for your entire campaign.
When we meet with potential enterprise SEO clients, we are often asked about a comparison of pay-per-click (PPC) advertising versus SEO.
It generally makes sense to weigh all options, however, when answering this question, we always advise large businesses to consider a few key points.
PPC campaigns can be incredibly effective if you want to generate a boost of traffic over a short period of time. They can also be effective for large companies looking to increase awareness or click-through rates within a hyper-focused target market - for example, a specific city or customers who have abandoned their shopping process on an e-commerce site.
The catch, however, is that PPC campaigns are expensive in the long run, especially if you're trying to reach a broader audience, such as a national or international audience. The great thing about SEO is that the impact of a single strategy can last months or years, depending on how quickly your industry and business evolve. In fact, some studies show that organic SEO leads often close at a rate of 14.6 percent, compared to a much lower 1.7 percent close rate for PPC leads.
PPC campaigns are not designed to run forever. SEO services are designed to achieve lasting results.
Besides, it is worth mentioning that 94% of users skip PPC search ads and go directly to organic results.
So, a well-thought-out enterprise SEO strategy will help you appear where the majority of your potential customers are searching and over a longer period of time, making it much more sustainable than PPC.
Did you know that 30% of internet users in Switzerland use adblockers when they browse the web and that this number is expected to increase? Adblockers prevent search engine users from seeing many, if not all, PPC ads, which greatly reduces their effectiveness.
As audiences become more aware of ways to prevent ads and irritating pop-up ads from interrupting their browsing sessions, it's becoming increasingly difficult for brands to achieve the same viewability rates they once achieved using PPC campaigns.
When comparing the benefits of PPC versus SEO for your business, consider the following pros and cons:
The success of SEO campaigns for large enterprises is equally dependent on their expansion and optimization.
Simply expanding SEO efforts by adding content and increasing the number of channels used will not be enough.... Soon enough, backlinks will break, business listing information will become outdated, and your website content will be out of date.
However, focusing on optimization alone will not lead to successful results either, as expansion is necessary to gain traction and outperform other brands.
It is important to note that there are a number of tools available to make an enterprise SEO strategy scalable. Some tools regularly used by ZUMO are:
Using data to achieve success. Every ZUMO SEO campaign is based on a set of data collected, sorted and analyzed by SEO experts. No guessing games but goal-oriented, effective work.
At ZUMO, everyone is an MVP. We pride ourselves on hiring and retaining top SEO talent by providing an environment where employees can thrive. Every member of the ZUMO team is experienced and knowledgeable about SEO strategies. So you only work with people who know how to make your SEO campaign a success.
Founding a startup with limited capital? No problem! Want to test our process before increasing your budget? Sounds good to us. At ZUMO, all campaigns are structured for seamless scalability.
Achieve a positive ROI with ZUMO's data-centric SEO strategy. Whether you are an SME or a listed company, every franc counts. ZUMO`s only measure of success is ROI - if you don`t earn, we don`t succeed!
Our experience with large enterprises makes us particularly adept at presenting SEO optimizations and recommendations in a way that can be shared across all of your internal teams. We can seamlessly jump from a branding discussion with your CMO to a technical question with your IT Director.
As a rule, the first results can be expected after 4-12 months.
When it comes to large enterprises, keyword targeting is usually more high-value and difficult. It's also likely that SEO is not the only marketing concern. SEO efforts must fit seamlessly with existing marketing channels such as PPC, email and social media. ZUMO understands this balance and has the experience to help you succeed with a campaign tailored to your ideal clientele.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
