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There is no one-size-fits-all solution for business success. Whether it's a marketing agency, an IT company or a construction company, what works for one business is not a guaranteed success for another. With SEO, this is no different.
Search engine optimization for large companies (also called enterprise SEO) is about helping a large company rank higher in search engine results. Since these often have many and strong competitors, enterprise SEO requires a strategy that is tailored to the company and is much more robust than the strategy for smaller companies.
Enterprise search engine optimization (SEO) differs from organic SEO in three basic ways:
Now, when a company invests in an organic SEO strategy, it tries to rank highly on search engine results pages (SERPs) for a few relevant keywords. For example, a jewelry store in Zurich might focus on ranking high for the search query "wedding rings Zurich".
Enterprise SEO takes a broader approach here, specifying which products or product categories and keywords should be optimized to rank highly.
For example, a large corporate website could want to achieve a top ranking for each of its products in five different cities. It is also possible that each product should appear in the rankings depending on the target audience. In this case, a very detailed and in-depth keyword strategy is essential and could be created using a keyword matrix.
Search engine optimization for large companies not only uses a more comprehensive approach to keyword optimization, but also with regard to their methods.
Where organic and local SEO strategies focus primarily on backlinks, on-page keyword optimization, and business listings, Enterprise SEO uses countless other tools and tactics to improve visibility. Here are a few examples:
Search engine algorithms and SEO requirements are constantly evolving. Large companies and corporations must constantly adapt if they want to stand out from the competition and get the results they want, as other big players in their industry are likely to invest in advanced SEO strategies themselves.
For this reason, enterprise SEO involves continuous research, experimentation, and development, while other forms of SEO take a less intensive approach.
This is about finding an SEO agency that is familiar with enterprise SEO and also takes care of your future success.
Our approach to creating successful enterprise SEO partnerships is clear and simple: We adapt and evolve with you.
Search engine optimization is constantly changing. We like to compare SEO to surfing. If you don't adapt to the waves and fluctuations, you fall off the board and dive into hiding. That is why we have learned to deal with changes and fluctuations over time and to move with them in order to move forward. This ability to adapt in the blink of an eye is one of the most important reasons why our customers choose to work with us. For larger companies and corporations, agility and flexibility are key to success.
Our enterprise SEO services are the right choice for you if...
Bei ZUMO verlassen wir uns niemals auf Vermutungen. Stattdessen ziehen wir beim Erstellen unserer wissenschaftlichen SEO-Strategien eine Fülle von Leistungsdaten und Marktforschungs Ergebnissen zusammen.
These data and research findings include:
Once we've gathered all the important and relevant information, we start sorting and evaluating these findings to rank goals and priorities.
Because ZUMO places ROI (return on investment) above all other key performance indicators (KPIs), we look at all data through this lens and always look for the most profitable opportunities first. Once the SEO strategy is defined, however, we don't stop collecting and analyzing data. On the contrary, this process continues throughout the entire duration of our SEO partnership in order to always have an overview of the overall picture and to be able to react appropriately to data.
Among other things, we collect the following high-value data:
True enterprise SEO experts know that keyword research is the most important aspect of any SEO strategy.
Since large companies usually try to dominate highly competitive markets, intensive and thorough keyword research is a must. This means that all relevant factors are taken into account, such as:
At ZUMO SEO, we look beyond the keyword value horizon by meticulously sifting through potential terms and phrases to find the needles in a haystack. This thorough approach to SEO keyword research for companies allows us to:
The value of comprehensive keyword research for large companies is therefore obvious.
On average, Enterprise SEO costs between CHF 11,500 and CHF 21,500 per month, and without proper keyword research, some of that investment will certainly be wasted. This is because the effectiveness of an SEO corporate strategy depends less on the investment amount and more on the quality of the proposed measures.
Summarized? It's not enough to invest money in corporate SEO to get the results you want. It depends on the sophistication of the strategies used.
ZUMO SEO stands out from other SEO companies thanks to its innovative approach to keyword research. When carrying out keyword research for our clients, we take a number of unique steps to ensure that your budget is well spent for your entire campaign.
When we meet with potential SEO clients from companies, we are often asked to compare pay per click (PPC) advertising versus SEO.
It generally makes sense to consider all options, but when answering this question, we always advise large companies to consider a few important points.
PPC campaigns can be incredibly effective if you want to generate a boost of traffic over a short period of time. They can also be effective for large companies that want to increase awareness or click rates within a hyper-focused target market — for example in a specific city or with customers who have aborted their shopping process on an e-commerce website.
But the catch is that PPC campaigns are expensive over the long term, especially if you're trying to reach a wider audience, such as a national or international audience. The great thing about SEO is that the effects of a single strategy can last for months or years, depending on how quickly your industry and business are developing. In fact, some studies show that organic SEO leads often close at a rate of 14.6 percent, compared to a much lower 1.7 percent completion rate for PPC leads.
PPC campaigns aren't meant to run forever. SEO services are designed to produce lasting results.
It's also worth mentioning that 94% of users skip PPC search ads and go straight to organic results.
A well-thought-out enterprise SEO strategy therefore helps you to appear where the majority of your potential customers are looking for, over a longer period of time and therefore much more sustainably than PPC.
Did you know that 30% of Internet users in Switzerland use ad blockers when they surf the Internet and that this number is expected to continue to rise? Ad blockers prevent search engine users from seeing many, if not all, PPC ads, which severely affects their effectiveness.
As audiences know more and more ways to prevent ads and irritating pop-up ads from interrupting their browsing sessions, it's becoming increasingly difficult for brands to achieve the same visibility rates they once achieved with PPC campaigns.
When comparing the benefits of PPC versus SEO for your business, consider the following advantages and disadvantages:
The success of SEO campaigns for large companies depends equally on their expansion and optimization.
Simply expanding SEO efforts by adding content and increasing the number of channels used won't be enough. Soon, backlinks will break, information about company listings will become outdated and the content of your website will no longer be up to date.
However, the sole focus on optimization will also not lead to successful results, as expansion is necessary to gain traction and outperform other brands.
It should be noted that there are a number of tools to make an enterprise SEO strategy scalable. Some tools regularly used by ZUMO include:
Using data to achieve success. Every ZUMO SEO campaign is based on a set of data collected, sorted and analyzed by SEO experts. No guessing games but goal-oriented, effective work.
At ZUMO, everyone is an MVP. We pride ourselves on hiring and retaining top SEO talent by providing an environment where employees can thrive. Every member of the ZUMO team is experienced and knowledgeable about SEO strategies. So you only work with people who know how to make your SEO campaign a success.
Founding a startup with limited capital? No problem! Want to test our process before increasing your budget? Sounds good to us. At ZUMO, all campaigns are structured for seamless scalability.
Achieve a positive ROI with ZUMO's data-centric SEO strategy. Whether you are an SME or a listed company, every franc counts. ZUMO`s only measure of success is ROI - if you don`t earn, we don`t succeed!
Our experience with large enterprises makes us particularly adept at presenting SEO optimizations and recommendations in a way that can be shared across all of your internal teams. We can seamlessly jump from a branding discussion with your CMO to a technical question with your IT Director.
When it comes to large enterprises, keyword targeting is usually more high-value and difficult. It's also likely that SEO is not the only marketing concern. SEO efforts must fit seamlessly with existing marketing channels such as PPC, email and social media. ZUMO understands this balance and has the experience to help you succeed with a campaign tailored to your ideal clientele.
As a rule, the first results can be expected after 4-12 months.
