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SEO project for FOCUSWATER to prepare for the 2025 Engadin St. Moritz Freestyle World Championships
We have developed an SEO strategy for FOCUSWATER in order to be optimally digitally prepared for the 2025 Engadin St. Moritz Freestyle World Championships and to create maximum online visibility.
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As the main sponsor of the Freestyle World Championships 2025 Engadin St. Moritz, FOCUSWATER set itself the goal of establishing a strong digital presence in the run-up to the event. The aim of the project was to plan an SEO-optimized website that presents FOCUSWATER as a committed partner of the event and at the same time draws attention to the Freestyle World Championships 2025. With a strategic combination of targeted content and technical SEO, the foundation was laid to achieve maximum visibility and reach during the World Championships.
As FOCUSWATER's SEO partner, we developed a comprehensive strategy that took into account the specific requirements of the event and the brand. First, we conducted a detailed keyword analysis to identify the most relevant search terms related to the Freestyle World Championships, athletes and activities in the region. Based on this analysis, we developed a clear URL structure and internal links that optimize both the user-friendliness and findability of the website.
We created all the content necessary to ideally prepare the event page. This includes:
Event information that provides users with all the important details about the 2025 World Championships, athlete portraits that introduce the participating athletes, discipline descriptions that explain the competitions in more detail, and blog articles about activities that visitors can discover around the event.
All content was not only written with the target audience in mind, but also SEO-optimized to ensure that FOCUSWATER generates maximum visibility in search engines.
In close coordination with the FOCUSWATER web agency, we delivered the planned content and SEO specifications. This enabled us to design the site in such a way that it is optimally tailored to the requirements of the Freestyle World Cup 2025, both technically and in terms of content. This collaboration guarantees that FOCUSWATER will start the World Championships with a strong and search engine-friendly website.
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