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Doubling of the visibility index
On Black Friday 2023
Impressions and organic clicks
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Fust, a leading Swiss retailer of household and electrical goods, wanted to expand its online presence and therefore to work for the first time with an SEO agency. The well-known brand was already well established, but often ranked behind its mostly younger competitors on search engines. This meant that there was still plenty of untapped potential that needed to be exploited through a targeted SEO campaign.
ZUMO SEO was commissioned with a comprehensive SEO campaign to sustainably increase Fust's visibility. The first step was a very thorough, systematic analysis of around 50,000 keywords, the Fust website and all relevant competitors. This was followed by the elimination of technical deficiencies and structural optimization of content before the long-term content and off-page SEO strategy was launched.
Targeted optimization and a long-term strategy have led to considerable success:
Thanks to targeted SEO measures from ZUMO SEO, Fust was able to significantly increase its visibility and benefit from an increase in organic traffic. On this basis, the collaboration has already been extended and deepened twice. ZUMO SEO was also able to advise Fust on the development of the new online store and set the course for a new, long-term SEO strategy.
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★★★★★
"ZUMO SEO is the perfect SEO partner for us - competent, reliable and always solution-oriented. No matter what challenge arises, the team responds quickly and supports us with great commitment. Thanks to their expertise, we were able to double our visibility index in 18 months, increase our impressions and clicks by 50% and achieve strong Black Friday rankings. I also found it particularly valuable that I was able to significantly expand my own SEO knowledge through the collaboration. A clear recommendation for anyone who wants to achieve sustainable success in online marketing!"
