en
Increasing organic traffic
Keywords in the top 3, a 211% increase
Keywords in the top 10, a 255% increase
Increase in sales generated through organic search
Increasing organic conversion
SEO campaign ROI
Although Pixi Beauty already had many customers at the start of the SEO campaign, Pixi still struggled to visibly translate these successes into the SERPS. The SEO strategy was inadequate, and ZUMO SEO was able to immediately identify and fix a number of technical deficiencies. After all on-page deficiencies were fixed, we began to design a backlinks strategy to generate monthly backlinks.
Although the page was redesigned, it scored relatively poorly among important web metrics. Since the performance of a website provides the basis for every successful SEO campaign, we first took care to optimize the important performance parameters.
The second step was to find out which potential new customers should be addressed and under which keywords top placements were sought. After we had defined the keyword strategy, we started generating high-quality, authoritarian and thematically relevant links from strong domains via exact anchor phrases. Various guest posts were also written and distributed.
We also identified thematic groups of keywords that led traffic to competitors and were not used by Pixi Beauty. We were able to create high-quality key content to engage the competition's customers and convert them into Pixi Beauty customers.
