en
Increasing organic traffic
Keywords in the top 15, a 160% increase
Increasing sales online
SEO campaign ROI
.jpg)
In order to quickly get into the SERPS among the important keywords, the relatively new page had to be redesigned to improve the Core Web Vitals and the overall performance of the site. Content was also created on the site and a backlinks strategy was developed.
Although the page was redesigned, it scored relatively poorly among important web metrics. Since the performance of a website provides the basis for every successful SEO campaign, we first took care to optimize the important performance parameters.
The second step was to find out which potential new customers should be addressed and under which keywords top placements were sought. After we had defined the keyword strategy, we started generating high-quality, authoritarian and thematically relevant links from strong domains via exact anchor phrases. Various guest posts were also written and distributed.
We also identified thematic groups of keywords that led traffic to competitors and were not used by Pixi Beauty. We were able to create high-quality key content to engage the competition's customers and convert them into Pixi Beauty customers.
