zumo-uncommon

/ The uncommon shop

The Uncommon Shop conquers the top spot on Google in just 8 months

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What was done:

# 1 Ranking

3 of 5 keywords

# Top 10 Ranking

All 5 keywords

8 months

Annual targets exceeded in just 8 months

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The initial situation

The Uncommon Shop, a Swiss online store specializing in trading cards, wanted to strengthen its market position and improve its online visibility in order to realize more growth. Although The Uncommon Shop already had a loyal customer base and a diverse product range, ZUMO SEO was able to identify untapped potential. Especially for strategically important keywords such as "buy Pokémon cards", visibility in the search results could still be improved.

Our solution

ZUMO SEO was commissioned to develop and implement a comprehensive SEO strategy to sustainably increase the organic visibility of The Uncommon Shop. After an intensive analysis of the existing website, potential keywords and the competition, we defined a multi-stage strategy with a comprehensive and long-term SEO campaign.

The results

After just eight months, the success of the collaboration became visible:

  • Main keyword at the top: With the strategically most important keyword “buy Pokemon cards”, the store managed to jump from 30th to 1st place, resulting in a massive increase in qualified visitors.
  • Top rankings: Three out of five prioritized keywords reached position 1, all five made it into the top 10. This led to a significant increase in organic traffic and a strong increase in qualified leads.
  • Long-term partnership: Due to the excellent results, The Uncommon Shop decided to extend its collaboration with ZUMO SEO. After a year, an agreement was reached to revamp the online store and relaunch it with state-of-the-art technology. Subsequently, ZUMO SEO will continue to perform the proven SEO services for The Uncommon Shop.

Conclusion

The collaboration with ZUMO SEO has helped The Uncommon Shop to significantly increase its visibility and establish itself as the market leader in the “Pokemon cards” sector. The top rankings achieved and the increased traffic have not only led to more sales, but have also created a basis for further growth. The decision for a long-term cooperation with ZUMO SEO underlines the success of our joint efforts and we look forward to taking the next step together with a completely new online store!

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Customer testimonial

★★★★★

"Whether it's “Search Engine Optimization”, website design or general questions about web presence - ZUMO SEO has become an indispensable partner for us in the field of e-commerce over the last few years. Competent, committed and established - these three words describe ZUMO SEO perfectly. Anyone who does not believe this genuine assessment is welcome to contact us directly."

Luca Stöckli
Deputy Managing Director & Marketing

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ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.