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Uhrehandel.de was able to increase the turnover generated by organic search by 271% in 9 months.
We were contacted by Uhrehandel.de with the aim of increasing sales from organic search. Since the price segment in which Uhrenhandel.de offers watches is very competitive, professional help was needed to gain traction through SEO.
Increasing organic traffic
Increase in revenue generated through organic search
Increase keywords on the first page
SEO campaign ROI
ZUMO designed a tailor-made campaign that focused on potential buyers, optimized keywords for their intentions and maximized the compelling nature of Uhrenhandel.de.
The success was not long in coming: In the first month alone, we were able to increase organic traffic by 32%.
Uhrehandel.de has been on the market for almost 20 years now and impresses its customers with high-quality watches in the mid-price segment.
After an initial comprehensive audit, a strategy for the campaign was defined. This was based on strategic goals that had to be achieved on a monthly basis. After a lightning start (32% increase in organic traffic in the first month), we achieved our goals month by month.
The campaign strategy was heavily influenced by the highly competitive environment of the watch trade. In Germany, Austria and Switzerland, there are countless watch retailers who often also sell similar products.
After we had defined the keyword strategy, we began to acquire authoritarian, thematically relevant links from strong domains. Care was taken to ensure that certain anchor phrases were available which helped to link to relevant pages on Uhrehande.de.
In addition, thematic groups of keywords were identified which were used by competition but not by Uhrehandel.de and generated traffic. Together with Uhrehandel.de, we created high-quality content taking these keywords into account and thus overtook the competition.
